Position Senior Brand Manager
Location Rhode Island
Starts Within a Couple Weeks
Duration 5 Months
Status Freelance
Rate DOE
Our client, retail company located in Providence, RI is looking for a freelance Senior Brand Manager to help out during a leave of absence.

As Senior Brand Manager, you will be responsible for helping to build a cohesive and actionable marketing plan for one of their core brands, partner with internal and external resources to develop and execute integrated programs (advertising, promotions, PR, etc.)

Specific responsibilities include:
- Develop extensive category plans for the brand, ensuring the brand has a meaningful long term consumer position and achieves maximum volume profit/growth.
- Assist with analysis of products, brand and category performance.
- Contribute to the overall entertainment and licensing strategy of the brand
- Create go-to-market template to deliver global marketing to regional level
- Act as point person/key liaison on all licensing related business matters.
- Oversee regional merchandising activities relative to category plan.
- Lead cross-functional teams to execute key brand initiatives, including finding innovative ways to grow higher margin businesses.
- Collaborate with global brand strategy and marketing team in the development of all special and exclusive products.

The ideal Senior Brand Manager will have:
- 5 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.
- Bachelors Degree in Marketing, Advertising or related field (MBA is a plus).
- Expertise at implementation of a fully integrated marketing program.
- International experience and global perspective preferred.
- Strong project management experience; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
- Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns.


Submit resume (and samples if applicable) to: Boston18@jobalert.creativecircle.com