Director of Website Strategy - Alexandria/Arlington, VA

Starts May 2021
Duration Full Time
Status Full Time
Rate DOE
Our professional association client in Alexandria, VA is looking for a Director of Website Strategy to join their team. This position is remote Mondays and ONSITE Tues -Friday.

The ideal candidate will have strong understanding of content strategy and website optimization. You will be focused on creating audience first customer journeys.

Duties of the Director of Website Strategy:
- Develop the website strategy including content hierarchy, optimization, and customer journey
- Analyze and report on the website performance - provide recommendations to optimize the customer experience
- Identify opportunities for business divisions to increase audience outreach based on data and web strategy
- Work with stakeholders to determine business requirements and advise on opportunities and limitations of the website
- Work with stakeholders to develop customer journeys and content strategies for an audience first methodology
- Conduct audits of the digital presence and set metrics for the website
- Provide insights and advise on opportunities to utilize new technologies to achieve greater reach
- Work closely with development team to execute website updates based on stakeholders business requirements

Requirements of the Director of Website Strategy:
- Bachelor's degree in Marketing, UX, Content Strategy, etc.
- 8+ years of experience in website management, content strategy, product management, etc
- Experience managing a team
- Experience obtaining business and technical requirements
- Experience conducting audits of digital presence and website content
- Experience working in an Agile environment
- Experience working with a CMS Sitecore, Drupal, WordPress, Sharepoint
- Experience setting benchmarks and KPIs for various digital platforms

Submit resume (and samples if applicable) to:

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