Email Marketing Manager - Fully Remote/Off-site

Starts May 2021
Duration Full Time
Status Full Time
Rate Up to $70,000/year
Our healthcare technology client is looking for an Email Marketing Manager to join their team. This is an exciting opportunity to join a growing company.

FULLY REMOTE - Must live in the DC/Baltimore area

Duties of the Email Marketing Manager:
- Partner with internal and external stakeholders to plan, configure and test email campaigns using their CRM
- Configure automated communications workflows using the CRM
- Work closely with Analytics Team to improve internal data report, perform data hygiene and collaborate on communication metrics and reporting
- Leading the planning and implementation of direct mail projects to send personalized automated offline communications in conjunction with digital outreach
- Assist in gathering business requirements from stakeholders on new initiatives to develop creative solutions to reach and increase customer engagement
- Manage email campaigns i.e. editing messages, leading design/copy review, conducting A/B testing, scheduling deliveries and reporting results
- Manage overall email database to ensure effective email delivery
- Troubleshoot technical issues related to HTML templates, list segmentation
- Develop KPIs and scorecard for marketing performance monitoring to support partners and customers
- Produce metrics reports on campaign activities, open rates, bounce backs
- Present campaign finding to internal and external partners and stakeholders

Requirements of the Email Marketing Manager:
- Bachelor's degree in Marketing, Communications, etc.
- 3+ years of experience as email/digital marketing coordinator
- Experience with Iterable, MailChimp, Constant Contact or other email platform
- Basic HTML and coding skills
- Experience with JIRA and Confluence highly preferred
- Experience building email editorial campaigns and executing email campaigns
- Strong analytics skills
- Comfortable working with technical and non technical teams
- Hands on experience with a marketing automation platform

MAY. 2021

Submit resume (and samples if applicable) to:

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