Digital Campaign Manager - WFH during Covid-19

Starts May 2021
Duration 18 Months
Status Freelance/ possible Full Time
Rate Up to $51.50/hour
Our Fortune 500 media client in Dulles, VA is looking for a Digital Campaign Manager to join their team on a 18 Month contract. This position is 40 hours a week and will be onsite in Dulles, VA or Baltimore, MD at some point in the future.

The ideal Digital Campaign Manager will have extensive experience with Google Campaign Manager or Google Tag Manager.

Duties of the Digital Campaign Manager:
- Oversee all stages of the instrumentation/conversion tracking and conduct full end-to-end data validation and QA of tag implementation for campaign sign off
- Research and identify industry changes/trends and the potential impact on campaign measurement/attribution to brainstorm alternative methods of tracking to deliver creative solutions for stakeholders
- Strategize with media, product marketing and agencies to create the operational framework based on campaign KPIs and provide guidance on measurement and optimization of campaign performance across all verticals/digital channels
- Partner with analysts to establish measurements and attribution benchmarks for media teams across all digital channels i.e. programmatic, social, CRM, native
- Drive optimization across all digital campaigns - work cross functionally to A/B test creatives, audience segmentation and landing page iterations
- Identify gaps in tracking and provide recommendations/best practices
- Execute go to market strategy though trafficking, ad tagging, creative rotation and ad hoc report generation
- Prepare reports for executives and stakeholders on product performance, plans, and progress towards campaign goals/metrics
- Define data testing plans and create methodologies to help team to iterate fast and release new features for testing and rollout
- Work across departments to enable to launch of new growth initiatives for testing and iteration
- Investigate data and monitor data quality - partner with Data Engineering teams to main data

Requirements of the Digital Campaign Manager:
- Bachelor's degree
- 8+ years of experience optimizing campaigns, analyzing data, executing digital campaigns
- Expert knowledge of Google Campaign Manager and Google Tag Manager
- Experience working and communicating with technical and non technical audiences
- Proficient working with instrumentation pixels (images, iframe, js, etc)
- Experience optimizing web or mobile products

Submit resume (and samples if applicable) to: cc261@jobalert.creativecircle.com


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