Event Strategist - Alexandria/Arlington, VA

Starts May 2021
Duration Full Time
Status Full Time
Rate Up to $85,000/year + Amazing Benefits
Our global professional association client in Alexandra, VA is looking for a Event Strategist to join their team. This is an exciting direct hire opportunity to join an establish global brand and participate in brand activation events at conference with up to 25k attendees. This is not an event planner/manager role.

This position is ONSITE and will require 20-30% travel in the future.

Duties of the Event Strategist:
- Develop and present, to internal stakeholders, audience-centric event strategy briefs detailing the event goals, value proposition, competitor landscape, creative direction, and overall brand activation strategy for each event
- Partner with internal and external stakeholders to create brand activation to further the brands messaging
- Manage research project including collecting data and insights to inform event strategy including attendee demographics, behavior and opportunities to increase reach
- Build models for registration and revenue to support pricing strategies for virtual, in-person, and hybrid events
- Produce planning docs and memos to demonstrate ROI on experiential elements - networking, entertainment, audience engagement
- Support programming and expo research to assist with the development of the strategic vision to achieve business goals
- Help conceptualize and executive exhibition spatial design for high impact, photo opportunities, networking, audience participation
- Review and analyze post event surveys to understand audience feedback
- Apply learning from data analysis to future events/conferences to improve audience enjoyment and meet business goals

Requirements of the Event Strategist:
- Bachelor's degree in Marketing, Communications, Business, Event Management
- 5+ years of experience working on large scale events or conferences involving 15K or more participants
- Experience running live and virtual events
- Experience developing and executing brand activation
- A combination of agency and in-house experience highly preferred

APR. 2021

Submit resume (and samples if applicable) to: cc261@jobalert.creativecircle.com


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