Senior Demand Generation Manager - WFH Flexible

Starts ASAP - Interviewing Next Week
Duration Full Time
Status Full Time
Rate $100k-$110k/yr DOE + bonus
Our tech client in Arlington, VA is looking for a Senior Demand Generation Manager with B2B experience to join their growing marketing team full time.

The ideal Senior Demand Generation Manager will have a strong B2B background with experience developing and executing integrated demand generation strategies including paid digital campaigns (paid social, digital advertising and SEM), events and lead nurture.

This role is ideal for a highly creative candidate that can also be analytical and rely on data to make decisions.

Senior Demand Generation Manager Responsibilities:
- Develop,?test?and execute multichannel acquisition programs which incorporate events, digital, content, email, web, direct mail, paid advertising and social
- Report on campaign progress – success and failure – utilize insights to be more effective in the future
- Work with marketing operations to
- Execute digital campaigns including overseeing creative, audience development and targeting; establish lead-in and follow-up cadences for all programs
- Track and report on campaign performance and make adjustments to optimize performance as needed
- Manage to the demand-gen portion of the marketing budget using a variety of channels delivering strong ROI
- Own the lead nurturing programs and consistently optimize them to expedite opportunity creation, pipeline acceleration, and closed-won revenue?
- Grow the database of engaged prospects while also increasing open rates and click through on emails
- Identify events and opportunities which drive leads and brand awareness; Working within the budget to support events across a variety of domains and customer types

Senior Demand Generation Manager Qualifications:
- 5+ years of B2B or B2G multichannel digital marketing experience with increasing levels of responsibility and autonomy
- Must be proficient in automation and analytics software; HubSpot Experience a plus
- Bachelor’s Degree Required

Submit resume (and samples if applicable) to:

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