Manager of Account Based Marketing - Alexandria/Arlington, VA

Starts Within a Couple Weeks
Duration Full Time
Status Full Time
Rate Up to $125,000/year
Our professional association client in Alexandria, VA is looking for a Manager of Account Based Marketing to join their team. You will be driving the demand generation strategies and the execution of the go-to market activities.

You must have account based marketing experience to be considered for this role.

The ideal Manager of Account Based Marketing with proven results building audience centric campaigns, engaging B2B organizations, and C-level decision makers.

Duties of the Manager of Account Based Marketing:
- Develop, implement and lead the execution of marketing engagement programs targeting enterprise accounts/c-levels through the sales cycle
- Utilize data to deliver highly customized user journeys and personalize campaigns at a large scale
- Partner with Sales team to develop target account criteria, outbound prospecting strategy, inbound lead nurturing programs, and sales enablement assets
- Build data capture and reporting processes to optimize the business impact
- Conduct A/B and multivariant testing and adapt campaigns based on findings
- Develop and deploy tactics to identify and engage buyers earlier in the process and shorten the sales funnel
- Grow the accessible audience and increase B2B engagement

Requirements of the Manager Account Based Marketing:
- Bachelor's degree in Marketing, Business, etc
- 8+ years of marketing experience in marketing
- At least 3 years in a demand generation, lead generation role
- 2+ years of experience managing a team
- Experience developing omni-channel marketing campaigns focused to B2B or enterprise level clients
- Deep understanding of B2B marketing and executive level communications
- Experience utilizing marketing automation tools for sales enablement, account based marketing, etc
- Knowledge of Marketo is preferred
- Knowledge of Salesforce is preferred

JUL. 2021

Submit resume (and samples if applicable) to:

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