Marketing Manager (Audience Segmentation) - Alexandria/Arlington, VA

Starts Within a Couple Weeks
Duration Full Time
Status Full Time
Rate Up to $125,000/year
Our professional global association client in Alexandria VA is looking for a Marketing Manager (Audience Segmentation) to join their team. This position is ONSITE.

The Marketing Manager (Audience Segmentation) will be focused on membership and corporate leadership. You should have extensive experience engaging a membership base or B2B audiences.

Duties of the Marketing Manager (Audience Segmentation):
- Own the consumer journey for your audience segment - voice, strategist and deployment expert
- Develop a 5 year growth roadmap and annual integrated marketing plan focused on developing advertising campaigns with agency partners - including digital, social, traditional and creative collateral
- Implement a Go-to-market plan for the audience segment
- Analyze and translate data into actionable insights and recommendations
- Manage the automation campaigns and operations through the customer lifecycle
- Manage the day to day budget
- Analyze business and marketing data to identify key drivers, mechanics, and dependencies for driving conversion, product adoption, and retention
- Mentor and lead a team of 1-2 markets
- Develop opportunities to cross sell products, learning systems, certifications, events, etc

Requirements of the Marketing Manager (Audience Segmentation):
- 8+ years of experience in marketing automation, strategy, etc
- Bachelor's degree in Marketing
- Experience developing demand generation, personalization, customization and audience centric marketing campaigns and strategy
- Experience with Marketo and Salesforce required
- Deep understanding of content marketing tailored to audience segments - targeting, delivery, and performance
- Experience developing a go-to-marketing strategy
- Experience developing a campaigns for customer lifecycle marketing
JUL. 2021

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.