Audience Marketing Manager - Alexandria/Arlington, VA

Starts March 2021
Duration Full Time
Status Full Time
Rate Up to $108,000/year
Our professional association client in Alexandria VA is looking for two Audience Marketing Managers to join their team. This is an exciting opportunity to join a high paced global association. This position is ONSITE T-F and remote on Mondays.

The Audience Marketing Manager will be focused on the associations large membership base or the associations B2B and corporate audiences. Please note in your response how your experience aligns with a specific audience.

Duties of the Audience Marketing Manager:
- Own the consumer journey for your audience segment - voice, strategist and deployment expert
- Develop a 5 year growth roadmap and annual integrated marketing plan focused on developing advertising campaigns with agency partners - including digital, social, traditional and creative collateral
- Implement a Go-to-market plan for the audience segment
- Analyze and translate data into actionable insights and recommendations
- Manage the automation campaigns and operations through the customer lifecycle
- Manage the day to day budget
- Analyze business and marketing data to identify key drivers, mechanics, and dependencies for driving conversion, product adoption, and retention
- Mentor and lead a team of 1-2 markets
- Develop opportunities to cross sell products, learning systems, certifications, events, etc

Requirements of the Audience Marketing Manager:
- 8+ years of marketing automation, strategy, etc experience
- Bachelor's degree in Marketing
- Experience developing demand generation, personalization, customization and audience centric marketing campaigns and strategy
- Experience with Marketo and Salesforce required
- Deep understanding of content marketing tailored to audience segments - targeting, delivery, and performance
- Experience developing a go-to-marketing strategy
- Experience developing a campaigns for customer lifecycle marketing

Submit resume (and samples if applicable) to: