Marketing Automation Manager - Alexandria/Arlington, VA

Starts March 2021
Duration Full-Time
Status Full Time
Rate Up to $85,000/year
Our professional association client in Alexandria, VA is looking for a Marketing Automation Manager to join their team. This is an exciting opportunity to be part of a digital and audience first marketing team. This position is 50% develop content/copy and 50% execution and analysis of the campaigns.

The ideal candidate will have extensive experience developing copy and executing integrated marketing automation campaigns through Eloqua or Marketo.

Duties of the Marketing Automation Manager:
- Write marketing copy for intergrated marketing campaigns i.e. emails, banner ads, direct mailers, call scripts, etc focused on a call to action
- Deploy and execute integrated marketing campaigns and plans through traditional channels and Marketo
- Work closely with the analytics team to monitor and optimize the data and copy to increase engagement and growth
- Analyze data and create actionable recommendations
-Segment audience communication for target audience and audience journey
- Manage the marketing automation campaigns and operations through the lifecycle

Requirements of the Marketing Automation Manager:
- Bachelor's degree in marketing, communications, English
- 5+ years of experience writing marketing copy, executing campaigns, deploying emails
- Experience developing email, social copy - include samples
- Experience reporting on campaign data - pulling data, analysizing, recommending optimization
- Experience with Marketo or Eloqua
- Understanding of content marketing based on audience segmentation (writing, targeting, deployment)
- Knowledge of SEO/SEM highly preferred

Submit resume (and samples if applicable) to: