Sr. Marketing Manager - WFH during Covid-19

Starts Within a Couple Weeks
Duration Ongoing
Status Freelance to Full Time
Rate FL: Up to $50/hour FT: DOE

Our B2B SaaS technology client is looking for a Sr Marketing Manager to join their team on a temporary to full-time contract. This position is 40 hours a week. You will be responsible for the strategic leadership, direction, and execution of all digital channels including websites, internal/external communications, email campaigns, paid social programmatic search optimization.

The ideal candidate must have experience working on demand generation campaigns for a B2B SaaS companies in the IT space. You will have experience developing and executing a digital first marketing strategy focused on customer growth and retention for an IT company.

You will have an understanding of cloud ecosystems, the benefits of specific ecosystems, and integrations of software across apps and web services.

Duties of the Sr. Manager of Marketing:
- Develop and execute the strategy for the company’s growth marketing through social, paid media, SEO, email, tradeshows
- Establish benchmark metrics for growth campaigns
- Analyze the data to determine opportunities to increase ROI
- Work with the Sales team to optimize sales funnel
- Develop and manage the marketing budget for campaigns and initiatives
- Produce reports and present campaign successes, failures, etc to C-level
- Write marketing briefs and collateral for internal and external audiences
- Ensure all technical references accurately represent the client’s offering and services

Requirements of the Sr. Marketing Manager:
- 7+ years of experience developing strategic marketing campaigns
- At least 2+ years of experience running marketing campaigns for a B2B SaaS company
- Bachelor’s degree in Marketing
- A proven track record of using data to elevate a product/brand through omnichannel campaigns
- Experience developing marketing initiatives that support lead generation, retention, etc across B2B markets and IT service providers
- Experience working with Pipedrive highly preferred

Submit resume (and samples if applicable) to: