Senior Director Marketing - COMMERCIAL REAL ESTATE - Washington, DC

Starts Interviewing Now
Duration Full Time
Status Full Time
A leading tech company in Washington, DC looking for a Senior Director Marketing with commercial real estate experience to join their team full time.

The Senior Director of Marketing directs the development of marketing programs. Responsibilities will include sales support; product advertising/promotion; planning, developing, and implementing omni-channel marketing strategies.

Senior Director Marketing Responsibilities:
- Develop integrated marketing campaigns for owners, brokers, etc. Develop the positioning, strategy, campaign action plans and continuously optimize marketing programs.
- Create audience specific content (e-mail, digital ads, websites, sales collateral, direct mail, infographics, presentations, case studies, and more) and manage the content flighting process to make sure they are promoted in the right channels.
- Develop an expertise in product features/attributes/benefits as it relates to the all targeted sectors.
- Define and ensure all messaging is consistent and relevant for the target audience
- Drive innovative marketing programs to support prospect and customer engagement efforts that are fully integrated with sales initiatives.
- Collaborate with cross-functional teams, especially with sales, to execute campaigns that drive growth and build the companies competitive advantage.
• Develop strong working relationships with relevant stakeholders within and outside the team.
• Lead and partner closely with the design team to develop high-performing, bar-raising creative.

Senior Director Marketing Qualifications:
• 10+ years marketing experience in commercial real estate
• Bachelor’s Degree, Master’s Degree preferred
• Exceptional written and verbal communication skills
• Proven experience in delivering best in class marketing programs

Submit resume (and samples if applicable) to: