Franchise Marketing Specialist - Charlotte

Starts February
Duration Full Time
Status Full Time
Rate $60,000 - $75,000
We are looking for a Marketing Manager to join a growing franchise business with more than 100 partners!

This is an opportunity to create and manage corporate marketing initiatives, regional marketing, and local / franchisee programming as well. Digital marketing is a big piece of the pie for this role. The growth opportunity is huge and the team wants to see you promoted within the year!

Marketing Manager Must-Haves:
- 3 - 5 years of experience, ideally
- Franchise / Multi Business Unit experience specifically in retail
- Digital marketing, specifically running paid advertising via Google and social media platforms
- Writing ability for marketing and communications projects
- Humble, willing to roll your sleeves up and help where ever needed

Marketing Manager Responsibilities:
- Lead end to end traditional and digital marketing initiatives for overall business and provide support to franchisees
- Lead and manage a franchisee digital media + marketing program, running campaigns for 45+ franchise partners
- Craft copy for campaigns, social media, and communications for the business (new product launches for example)
- Collaborate with the creative services team to create compelling visual content to support marketing efforts
- Manage loyalty programs which include email, social, and text components
- Assist with new business launch, providing the counsel and information necessary to build local market presence physically and digitally
- Liaise with vendors necessary for keeping the business running

Software / Programs / Certifications :
- Musts include: Google My Business, Ads, & Analytics, Facebook Business & Ad Manager
- Nice to haves include: CRM experience, customer service platforms, SEO experience, Wordpress, POS system


Submit resume (and samples if applicable) to: