Director of Digital Marketing - Alexandria/Arlington, VA

Starts November 2020
Duration Full Time
Status Full Time
Rate DOE
Our association client in Alexandria, VA is looking for a Director of Digital Marketing to join their team. This is an exciting opportunity to strategize and drive the digital strategy of an established global brand. You will be responsible for targeted marketing strategy for B2C and B2C campaigns.

You will be responsible for the strategic leadership, direction, and team's execution of all digital channels including websites, internal/external communications, email campaigns, paid social programmatic search optimization. You will have extensive experience segmenting audiences and developing data driven campaigns to increase engagement from target audiences.

Your team's marketing initiatives will support lead generation, retention and audience development across enterprise level and consumer audiences.

You will use data and analytics to drive the omnichannel marketing strategy. Your team's success will be measured based on your strategies continued ROI on digital initiatives. You will be comfortable utilizing Salesforce and Marketo to execute your marketing campaigns.

You should have a proven track record of using data to elevate an established brand through omnichannel campaigns.

NOV. 2020

Submit resume (and samples if applicable) to: cc261@jobalert.creativecircle.com