Director of Brand Marketing - Charlotte

Starts Sept / Oct 2020
Duration Full Time
Status Full Time
Rate $100-125K + Profit sharing & bonus potential
Our B2B client is looking for a Director of Brand Marketing to join their team full time.

The Director of Brand Marketing will own the marketing & communications strategy for the entire portfolio of brands.

Director of Brand Marketing responsibilities:
- Manage a marketing communications team of 9 direct reports
- Own the marketing communications strategy and tactics for 7-8 brands
- Architect the brand identity, positioning, messaging, and development of new and existing products
- Identify gaps in the lead generation and conversion funnel, by evaluating personas and buyer journeys
- Streamline advertising, content, experiential and CRM programs to hit business goals

Director of Brand Marketing background:
- Minimum 6-8+ years of marcomm, brand marketing, and/or digital marketing experience
- Experience developing brand strategy for multiple products
- Experience managing a team of direct reports
- Demonstrated success in converting leads, with overall in-depth knowledge of the sales funnel
- Ability to identify digital marketing tactics that will directly improve brand positioning, awareness, and conversion

*Will eventually be onsite in North Charlotte. Office may open back up in 2020, so must be in Charlotte or open to relocating.

Submit resume (and samples if applicable) to: cc118@jobalert.creativecircle.com