Position Product Marketing Specialist
Location Reston/Herndon, VA
Starts December 2019
Duration Full Time
Status Full Time
Rate Up to $60,000/YR DOE
A leading company based in Herndon, VA is looking for a Product Marketing Specialist to join their team.

This Product Marketing Specialist will support the development and execution of product positioning, messaging, and go-to-market strategies.

The ideal Marketer has deep understanding of priority products, target market(s), value propositions, and the competitive environment.

Product Marketing Specialist responsibilities include:
- Work with cross-functional teams and agencies/vendors/influencers on campaigns and promotional strategies that grow awareness, consideration, and conversion.
- Support roadmap of ongoing, cross-channel, strategic marketing initiatives at a degree/program level. Assist with the performance and tracking of all initiatives and suggest optimizations to deliver on brand and business KPIs
- Work with internal and external teams to develop key messaging, positioning, and content; Craft a consistent and compelling narrative across channels (including blog content)
- Support implementation of campaigns that drive for results through execution both internally and externally.
- Partner with Creative, Brand, and agencies/vendors to ensure proper product representation in brand campaigns and marketing initiatives
- Develop competitive insights to understand trends and inform messaging and communications strategies. Research to better understand our target market and make recommendations on how to best reach them
- Monitor daily activity and identify trends; communicate findings; develop strategies that drive new and optimize existing programs/campaigns that drive new business.


Product Marketing Specialist qualifications include:
- 2+ years’ experience in digital and/or product marketing within a direct marketing or service organization including email, events, and digital.
- Experience with influencer and social media marketing preferred
- Excellent written, verbal, and presentation skills.
- BA/BS required
- Able to travel once/quarter
- Comfort in a fast-paced, ever-changing and sometimes ambiguous, work environment.
- Strong interpersonal skills and can work collaboratively with others
- Business acumen, critical thinking, strategic thinking, and creating alignment.
- Effectively communicate, both up and down the management chain.

JAN. 2020

Submit resume (and samples if applicable) to: cc269@jobalert.creativecircle.com