Position Email Marketing Specialist
Location Baltimore, MD
Starts Within a Couple Weeks
Duration Full Time
Status Full Time
Rate DOE
A client in Baltimore, MD is looking for an Email Marketing Specialist to join their team.

Email Marketing Manager Responsibilities:
- Guide email marketing campaign strategies: help units detail tactics and align with an overall marketing calendar
- Ensure email campaigns align with strategies, tactics, and styles used across other channels: social, mobile, web, search engine marketing, etc.
- Support the digital fundraising team with new donor acquisition, multi-channel giving, monthly sustainer conversion, and emergency appeals
- Lead re-engagement strategies and IP warm-up strategies for new lists
- Lead special projects, segmentation strategies, testing plans for optimization (i.e A/B testing of subject lines, length, etc.), and key performance indicators
- Troubleshoot HTML, CSS and other performance issues to ensure identical rendering across browsers, ESPs, and devices
- Lead A/B and/or multivariate tests; Lead tracking, reporting, and optimization efforts
- Ensure all email campaigns comply with current email best practices

Email Marketing Manager Qualifications:
- Experience with email tools (Blackbaud Luminate, EveryAction, Exact Target, NCR, etc.) required
- Experience implementing responsive email design
- Strong HTML and CSS experience; Adobe Photoshop (or similar) is preferred
- Ability to troubleshoot coding problems such as padding on tables, button rendering, image rendering on mobile devices, etc.
- Familiarity with database concepts and segmentation
- Experience in email campaign building and list selection preferred
- Knowledge of SQL a plus
- 2+ years of experience

Submit resume (and samples if applicable) to: cc248@jobalert.creativecircle.com