Product Owner, Marketing Automation and Messaging - WFH during Covid-19

Starts Next Month
Duration Ongoing
Status Full Time
Rate up to $165K/year, DOE
Our FinTech client is looking for a Product Owner of Marketing Automation and Messaging to join their team full time immediately!

The Product Owner will be responsible for features and capabilities related to marketing automation and the customer messaging lifecycle, including targeted multi-channel messaging, communication preference management, acquisition, attribution, customer incentives, and referrals.

RESPONSIBILITIES:
- Drive product strategy, feature definition, delivery, and ongoing improvement for features and capabilities
- Write detailed requirements and work with engineering teams to implement those requirements and validate the end product fulfills the vision
- Partner with Engineering, Marketing, Operations, Legal, Compliance, Security, Finance, Customer Care, Design, and Product to deliver robust and complete products and capabilities
- Support the Marketing team by collaborating on product requirements that will enable marketing initiatives
- Identify actionable insights to inform product roadmap and strategy based on behavioral / usage data, customer feedback, and external market data
- Act as SME on marketing automation, customer messaging, and other relevant aspects of the product
- Work with architects to ensure proposed technical solutions will meet product and business needs
- Collaborate with engineering and other product owners on timelines and interdependencies
- Develop strategic recommendations on how existing tools can be leveraged to help achieve company goals
- Communicate product approach, delivery status, and ongoing performance to management
- Develop measurable experiments and evaluate results to continuously improve product quality

REQUIREMENTS:
- Bachelor's degree and 5+ years experience in product roles with increasing responsibility
- Experience as product owner for development teams in an Agile Scrum framework
- Proven history of product lifecycle management and successful release of product(s)
- Must be able to leverage data to develop actionable insights and drive product decisions
- Team-oriented attitude and ability to collaborate with internal stakeholders to take an idea from conception through launch
- Strategic thinker and strong communicator
- Ability to work under pressure, meet deadlines, and handle multiple projects simultaneously

This is a full time role that is remote during COVID, but candidates must be local in Atlanta.

Submit resume (and samples if applicable) to:


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