Marketing Automation Manager - WFH during Covid-19

Starts Within a Couple Weeks
Duration Ongoing
Status Freelance to Full Time
Rate up to $85K/year, DOE
Our agency client is looking for a Marketing Automation Operations Manager to join their team!

The Marketing Automation Operations Manager will play a key role in developing and coordinating data-driven CRM programs for clients. The Marketing Automation Operations Manager will work across strategy, social, intelligence, tech, creative and account teams and will be integral to ensuring success for the agency's clients and internal teams.

- Partner with a cross-functional team to develop CRM programs for key clients (including email, SMS, push campaigns, acquisition programs, and data-driven personalization)
- Coordinate development and delivery for client activations among internal teams
- Be hands-on in clients' CRM platform; including set-up and deployment of campaign and journeys, segmenting data, building lists, and monitoring results
- Consult on best-in-class approaches and practices
- Partner with clients to deliver CRM strategies that drive measurable ROI and engagement

- 5+ years experience in crafting and deploying CRM systems for significant businesses
- In-depth knowledge of CRM, marketing automation and personalization programs including strategy, technology and consumer behavior
- Understanding of best practices in development and delivery of CRM communications
- Ability to interact with and provide guidance to technology, data, design and creative teams
- Comfort in interactions with Director- and VP-level client contacts
- Agency or client-facing experience is a must
- Knowledge of Braze, Salesforce Marketing Cloud, Oracle (Responsys), Adobe Campaign and other enterprise-level marketing automation platforms is preferred

This is a full time salaried opportunity that can be based in Atlanta, GA or in Austin, TX. This is WFH during Covid-19 and would have WFH flexibility when their office reopens.

FEB. 2021

Submit resume (and samples if applicable) to: