Director of Digital Media - Atlanta

Starts Next Month
Duration Full-Time
Status Full-Time
Rate up to $130K/year, DOE
Our technology client is looking for a Director of Digital Media to join their team full time! The Director of Digital Media will manage B2C and B2B customer and audience acquisition efforts targeting our key segments using tailored digital media strategies. The Director of Digital Media will focus on buying, managing, and optimizing of performance-based online display media and paid social marketing.

The ideal Director of Digital Media will be have general marketing savvy, creativity, proven analytical skills, and profitable online media buying experience as well as expertise in managing advertising technologies and platforms. The Director of Digital Media should have expert knowledge in audience building, segmentation and targeting with an ability to leverage audiences across all paid advertising channels.

- Drive digital media buying and customer acquisition strategy by developing and managing profitable online display & social network buys
- Lead strategy and execution for company’s use of DMP, DSPs, ad networks, and retargeting programs
- Manage up to two (2) direct reports and external technology vendors
- Ownership of day-to-day budget and forecasting
- Work cross functionally with product, content development, brand marketing, and other internal teams to create and implement integrated campaigns that deliver on business goals
- Achieve key traffic, lead generation, and performance metrics through development and implementation of segmentation, targeting and creative optimization strategies
- Create and own audience strategy and activation using first (1st) & third (3rd) party data sources to achieve campaign KPIs
- Own reporting and analysis of data to identify trends and opportunities, driving change and enhancements

- 7+ years digital marketing experience with proven success in performance-based digital media
- Online display, programmatic, RTB and retargeting campaigns
- Managing high volume media buys for consumer audiences
- Prior management of a digital media budget exceeding $5 million annually
- Previous experience with various media buying platforms such as Google Marketing Platform, Facebook Business Manager, LinkedIn Campaign Manager, Amazon Advertising, The Trade Desk, Criteo, AdRoll, TikTok, Pinterest, etc.
- Strong analytical and reporting abilities
- Advanced experience with BI tools, Excel, and PowerPoint
- Self-starting team player with ability to thrive under pressure in a fast paced, changing environment

This is a full time, direct hire, onsite role located in Buckhead.

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

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