Senior Digital Strategist

Location Chantilly, VA (Fully remote)
Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate Up to $115,000/yearly
Our Agency client is looking to add a Senior Digital Strategist to its growing strategy team. The Senior Digital Strategist will create a clear roadmap for clients using all relevant digital channels and tactics with a heavy focus on marketing automation and email. This is a fully REMOTE opportunity.

Senior Digital Strategist Responsibilities:
- Serve as a subject matter expert and thought leader with a strong understanding of each client's business needs and goals.
- Run workshops with clients to identify target customers, goals, and KPIs and audit current client digital efforts (email, PPC, SEO, social, UX, etc.).
- Develop marketing automation programs, including mapping out the program (segmentation, trigger, cadence, frequency, content, etc.), identifying data requirements, and workflow back to CRMs.
- Analyze customer and user data to create segmentations and personalization with a heavy focus on email campaign ideas.
- Develop testing strategies for website, paid media, and automated marketing campaigns.
- Use analytics to evaluate digital marketing results against benchmarks and target goals, draw insights, and provide actionable recommendations and testing opportunities for continuous performance optimization.
Engage with clients, sales team, and management to help secure new business and retain and grow the existing business.

Senior Digital Strategist Requirements:
- 5+ years of experience in a strategic marketing role.
- Agency experience highly preferred.
- Mastery of marketing principles such as target segmentation, value proposition, and positioning
- Advanced understanding of Marketing Automation platforms.
- Experience in Salesforce Marketing Cloud and Acoustic a plus.
- Advanced knowledge of email marketing
- Proficient in Google Analytics, Google AdWords, and Google Search Console
- Solid Understanding of website design, HTML, search and social advertising, SEO, programmatic advertising, and e-commerce.
- B.S. or B.A. in Marketing or Communications preferred

Submit resume (and samples if applicable) to: Cameron.Little@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.