VP, Marketing

Location Alexandria, VA (Hybrid)
Starts As soon as the right candidate is identified.
Duration Full-Time
Status Full-Time
Rate $150,000-$170,000 + Bonus
An industry leading association in Northern Virginia is looking for a VP, Marketing to join their team full time. This is a hybrid position.

This VP, Marketing will be responsible for directing the branding and marketing efforts for the association. You will define and execute the marketing strategy, aligning strategies that generate revenue for the association.

Duties include redefining the structure of the marketing department, creating, and supervising the operational budget for the department and managing the organizations internal and external communications.

Objectives of this VP, Marketing role:
- Partner with other members of the leadership team to execute on the current strategic plan and top level OKRs (Objectives and Key Results), and develop future plans to grow the association
- Ensure performance, strategy, and alignment with the organizations revenue-generating departments
- Oversee sales and marketing efforts to drive business growth across all customer segments and profiles, and share accountability with the marketing function for improving the individual customer experience and strategy
- Build and foster creative teams committed to excellence
- Monitor the revenue pipeline and leads, adjusting as necessary to create sustainable growth
- Select and manage all external agencies and consultants that execute on the marketing and communications plans

VP, Marketing Qualifications:
- 10+ years in diversified leadership roles, using marketing to drive revenue growth. B2B experience is preferred
- Proven track record of growing revenue through new program development, marketing, branding, and partnerships
- Strong analytical, big picture thinking and leadership skills to develop marketing campaigns aimed at increasing loyalty, retention, and the lifetime value of the customer.
- Ability to present and effectively communicate marketing strategy to the executive team and the board
- Established track record in spearheading successful integrated marketing and communication strategies with measurable results
- Strong analytical skills and passion for analyzing products, competitors, and market dynamics. Can quickly synthesize disparate data into a position and craft messaging that connects with a diverse audience of stakeholders, including customers and executives
- Proven ability to analyze reports, dashboards, data, business metrics and other tools to make critical decisions and recommendations to help lead the company to achieve its objectives and goals.
- Significant general management and P&L experience
- Inspirational leadership style and hands-on approach

Submit resume (and samples if applicable) to: Bailey.O'Connell@jobalert.creativecircle.com

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.