Sr. Email Marketing Manager

Location Lanham, MD (WFH flexible)
Starts Next Month
Duration Full-Time
Status Full-Time
Rate Up to $95,000/year
Our education technology client is looking for a Sr. Email Marketing Manager to join their team. This position is fully remote (you have access to an office if you want it) and is full-time.

The ideal candidate will have experience executing email marketing strategies and campaign.

Duties of the Sr. Email Marketing Manager:
- Develop and execute email campaigns for short and long term strategic business goals
- Analyze campaign results and produce recommendations and insights to improve open rates, click through, conversions, etc
- Work with email marketing team to build internal best practices for long term growth and scaling
- Partner with email operations team to manage email software/provider
- Own the brand management for outbound emails - review emails to ensure quality and optimized as needed
- Work across teams to develop and maintain automation rules and triggers - personalized journeys, dynamic content, nurture leads, and segmentation of lists
- Create and modify existing HTML templates - ensure emails are leveraging mobile friendly and responsive design techniques
- Develop testing strategies to monitor key metrics to further optimize the campaign and push the buyer down the sale funnel towards conversion
- Act as the expert on email nurturing trends, technology, and direct to consumer marketing for email

Requirements of the Sr. Email Marketing Manager:
- Bachelor degree in Marketing, Business, etc
- 6+ years of experience managing direct marketing or email marketing for a B2C company
- Experience using Saleforce Marketing Cloud highly preferred
- Extensive experience modifying HTML email templates - focused on mobile and responsive design
- HTML and CSS coding experience
- Experience or desire to lead and mentor a team
- Experience training teams on email marketing best practices and tools
- Experience analyzing data and providing recommendations based on analysis
- Experience conducting a/b testing
- Comfortable managing multiple campaigns at one time
- Knowledge of database and email marketing best practices - deployment testing, deliverability, performance analysis, CAN-SPAM laws, and datasbase hygiene

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.