Paid Marketing Specialist

Location Bethesda, MD (Fully remote)
Starts Within a Couple Weeks
Duration Freelance to Full-Time
Status Freelance to Full-Time
Rate Freelance: $30 - $35/HR DOE
Full Time: $65,000 - $75,000/YR DOE

Our agency client is looking for a Paid Marketing Specialist to join their team remotely, for a freelance to full time opportunity.

This Paid Marketing Specialist will manage digital channels on behalf of clients, including social ads, SEO, SEM, lead generation, and display ads.

Acting as an agency subject matter expert on paid search marketing (SEM), display/programmatic, paid social advertising, and SEO, you'll develop digital campaigns based on clients business goals to drive ROI/ROAS, leads, and qualified traffic.

This including managing digital marketing budgets and making decisions on budget allocation across all paid platforms including, but not limited to, Google Ads, Google Display Network, Microsoft Advertising, Facebook/Instagram, Twitter, LinkedIn, Pinterest, and TikTok.

Paid Marketing Specialist responsibilities:
- Implement and manage strategy, structure, targeting, and building out of digital campaigns based on best practices in order to fulfill client KPIs.
- Conduct extensive keyword research for client websites, and utilizes this to drive entire SEO strategy, as well as, on site and off site SEO audits and provides SEO materials for implementation.
- Performs daily/monthly analysis, optimizations, and reporting on campaign performance
- Work collaboratively with cross-functional teams including Creative, PR, and Content teams to enhance digital campaigns and inform strategy based on data and performance
- Build and foster client relationships through proactive and informative client communication

Paid Marketing Specialist qualifications:
- 2-5 years of experience in a digital role, agency experience a HUGE plus
- Must be comfortable in a client-facing role
- Google Ads Certification is preferred
- Experience with Google Search Console, Google Tag Manager, Google Analytics platform and a sophisticated SEO tracking tool such as Conductor Searchlight (preferred), BrightEdge, MOZ, or something similar
- Able to multitask and pay extreme attention to detail in a fast-paced environment.
- Comfortable translating data into actionable changes and optimization
- Knowledge of programmatic advertising platforms

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.