Demand Generation Marketing Specialist

Location Alexandria, VA (Fully remote)
Starts Next Month
Duration Full-Time
Status Full-Time
Rate Up to $95,000/year
Our globally recognized professional membership client is looking for a Demand Generation Marketing Specialist to join their team. This is position is fully remote, with periodic travel to HQ in the Washington, DC area. You must be able to work EST hours.

The ideal candidate will have experience executing go-to-marketing audience marketing promotions - email, lead generation, content creation, paid, etc. You will have worked on account based marketing campaigns.

Duties of the Demand Generation Marketing Specialist:
- Develop integrated marketing campaigns to drive loyalty and audience engagement
- Write marketing plans and collateral - emails, banners, direct mails, call scripts focused on driving customer action
- Execute member acquisition, retention and engagement strategy for the target audience
- Leverage data and demand generation best practices to optimize the experience and create personalized experiences
- Translate data into clear and tangible recommendations
- Manage marketing automation campaigns through the customer lifecycle
- Revise campaigns to further cross-sell products and increase adoption and retention
- Lead execution and tactical initiatives to increase conversions
- Oversee the project management of integrated campaigns

Requirements of the Demand Generation Marketing Specialist:
- Bachelor's degree
- 5+ years of experience in marketing, account based marketing, demand gen
- Experience writing copy for marketing collateral
- Experience pulling data and providing recommendations based on findings
- Experience with Marketo, Salesforce is required
- Expert knowledge of content marketing for target audiences and personalization
- Knowledge of customer lifecycles, product sales, using content to covert

#IND123

Submit resume (and samples if applicable) to: Cameron.Little@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.