Retention Marketing Manager

Location Baltimore, MD (Fully remote)
Starts December 2021
Duration Full-Time
Status Full-Time
Rate $80,000-$90,000/YR DOE
An international eCommerce brand is looking for a Retention Marketing Manager to join their team remotely for a full-time basis opportunity.

This Retention Marketing Manage will drive content strategy and execution of Email and Push App marketing campaigns for the US, Mexico and Canada markets.

You will be responsible for content strategy, calendar planning, briefing, creative asset development, cross-functional collaboration, and identifying opportunities for testing/segmentation/optimization.

Bilingual (Spanish) is a HUGE plus.

Additional Retention Marketing Manager responsibilities:
- Manage the Mexico email program including ad-hoc and triggered email campaigns
- Own calendar planning for Email and Push App campaigns by creating monthly/quarterly plan and updating calendar as changes are made.
- Create marketing brief for each campaign and kick off with key partners such as Design, Copy, Project Management, and external agencies.
- Proof and approve creative assets to ensure brief requirements are met and on-time delivery.
- Drive cross-functional collaboration with key internal partners and external agencies.
- Identify opportunities to incorporate A/B testing, customer segmentation, consumer journeys, and ongoing strategic development to improve engagement and results.
- Ensure integrated customer experience that delivers on campaign objectives.

Retention Marketing Manager qualifications:
- 6+ years of experience in email marketing experience including content development and strategy; Bilingual a HUGE plus
- Experience in eCommerce or Retail environment preferred
- Experience with an enterprise ESP required (Salesforce Marketing Cloud preferred)
- Experience with an enterprise calendar planning tool preferred (Airtable or Smartsheets is a plus)
- Experience creating marketing briefs
- Strong project management and attention to detail
- Experience collaborating with cross-functional teams
- Strong written and verbal communication skills
- Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking
- Proactive & independent, always looking for ways to take initiative and improve existing programs/processes
- Bachelor?s Degree

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.