Marketing Automation Manager

Location Washington, DC (Fully remote)
Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate Up to $90,000/YR DOE
A leading association is looking for an Marketing Automation Manager with Marketo experience to join their team full-time.

This Marketing Automation Manager will work with internal clients to plan, develop, and execute a wide range of email marketing campaigns, including membership, lead generation, communications, internal communications and newsletters, with a focus on segmentation, data quality and enrichment, and reporting and analysis.

The role requires deep knowledge of customer (member) acquisition, marketing automation, and list segmentation, and ability to identify a high volume of quality contacts that align with our membership growth and event attendance goals.

Marketing Automation Manager responsibilities:
- Manage email campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization
- Collaborate with internal teams to advise, design and deploy email campaign content that is compelling, accurate, and audience appropriate.
- Build and support campaigns to drive qualified leads, content engagement and sponsored marketing content programs in Marketo/Salesforce.
- Write email content for lead generation, drip campaigns, and customer communications.
- Craft, analyze, and communicate digital marketing metrics, KPIs, intelligence and optimization strategies
- Manage list strategy, development and segmentation, list aggregation, email campaign performance analysis, and forecasting and reporting as it relates to business planning.
- Develop strategies and content to grow our newsletter and subscriber base.
- Identify, develop and implement marketing automation platform/CRM together with key stakeholders and business units.
- Develop, evaluate and oversee the implementation of A/B testing protocols and procedures.

Marketing Automation Manager Requirements:
- 5+ years of marketing experience preferably in association environment; e-commerce a plus
- Must be proficient in Marketo (certified a plus) with experience developing lead generating programs through digital campaigns.
- Knowledge of HTML, Google Analytics and Salesforce a HUGE plus
- Working knowledge of Adobe Creative Suite is preferred
- Able to manage multiple projects and adjust priorities to meet business needs, while maintaining a strong attention to detail.
- Able to extrapolate action items from marketing metrics and analytics to refine content and strategies.
- Comfortable working with internal clients and stakeholders
- Bachelor?s degree

DEC. 2021

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.