Position Marketing Analytics & Optimization Specialist
Location Baltimore, MD
Starts February 2019
Duration Full Time
Status Full Time
Rate DOE
An agency in Baltimore, MD is looking for a Marketing Analytics & Optimization Specialist to join their team.

This Marketing Analytics & Optimization Specialist will be a forward thinker capable of planning and executing on the use of features of analytics. This includes personalization, A/B testing, marketing automation, and advanced analyses.

Additional Responsibilities for this Marketing Analytics & Optimization Specialist include:
- Work with internal teams and client to develop personalization campaigns and monitoring to provide recommendations on next steps.
- Plan and develop strategies, KPI's and implementation ideas
- Creating testing plans and road maps
- Use tools such as Google Analytics and Google Tag Manager to measure campaign and conversion performance

Qualifications:
- 3+ years of analytics experience, including experience in digital analytics, site A/B testing, user testing
- Proficient in Google Analytics and Google Tag Manager
- Experience with CMS (Sitecore a plus)
- Experience producing analytics and optimization deliverables such as measurement plans, test plans, analytics dashboards, analytics and optimization reports

*Ideal candidates can present samples that illustrate thought process behind campaign strategy, not just statistics*

FEB. 2019

Submit resume (and samples if applicable) to: cc261@jobalert.creativecircle.com