Position Demand Generation Specialist
Location Atlanta
Starts Ready to Hire
Duration Full Time
Status Full Time
Rate Targeting up to $70k
Our marketing agency client is looking for a Demand Generation Specialist to add to their team full-time. In this role, you will develop and drive their clients’ demand generation and digital marketing programs.

The Demand Generation Specialist is responsible for using a combination of marketing and sales automation technologies to implement and optimize multi-channel marketing campaigns. You must have proven success in several areas, including: web, SEO, email marketing, content marketing, paid media, social media, and marketing automation.

DEMAND GENERATION SPECIALIST RESPONSIBILITIES:
- Design and execute marketing programs to engage and influence clients’ target markets.
- Use marketing automation platforms (HubSpot/Pardot/etc.)
- Help to develop and manage rich content that attracts a qualified audience to our clients’ owned properties (blogs, whitepapers, eBooks, reports, webinars, infographics, etc.)
- Develop engaging content for clients’ social media sites.
- Convert targeted prospects through calls-to-action, landing pages, and content offers.
- Conduct a range of market research activities to better identify target audiences and attract them through compelling content across the appropriate channels.
- Establish and manage PPC and social media ad campaigns that generate high quality leads.
- Track, report, and analyze program performance, and make recommendations for further improvement.

DEMAND GENERATION SPECIALIST REQUIREMENTS:
- Bachelor’s degree in Communications, Marketing, or another related field
- 4-6 years of marketing experience, specifically working on digital marketing programs with direct responsibility for program results
- HubSpot and/or Pardot Certification
- Demonstrated success running marketing programs that combine email marketing, marketing automation, social media engagement, SEO, SEM, blog writing, content creation and reporting
- Analytical thinking skills - uses data to drive strategy and to focus activities.
- Experience and proficiency using AHREFS, Google Analytics, AdWords, Keyword Planner, SEM Rush, and Cision.

NOV. 2019

Submit resume (and samples if applicable) to: cc101@jobalert.creativecircle.com