Paid Social Director

Location Atlanta, GA (Fully remote)
Starts Within a Couple Weeks
Duration Possible Full-Time
Status Freelance/ possible Full-Time
Rate up to $62 an hour / DOE
Our client is looking for a Paid Social Director to play a significant role in their rapidly scaling digital growth, contributing measurable revenue to the bottom line by overseeing the strategic development, execution and delivery of paid social media campaigns.

The Paid Social Director role is part of the Digital Sales & Customer Acquisition team and works cross-functionally with partners in Brand, Media, CRO, Product Marketing and Site Experience.

This is a unique opportunity to join a fast-growing team and leave your mark as the team scales up. Your efforts will directly contribute to the company's growth.

Paid Social Director Responsibilities:
- Oversee advertising campaigns through social platforms to grow sales revenue for our small business solutions.
- Implement and optimize performance tactics across multiple acquisition campaigns, increasing value and efficiency of each additional dollar
- Plan and coordinate high media spending across social media channels - with a focus on direct response campaigns (nurturing and branding campaigns secondary)
- Create a bold and rigorous testing roadmap throughout the year to promote constant learning in all facets of campaigns, including bidding, targeting, and creative
- Coordinate with internal stakeholders to improve website experiences for paid social traffic
- Oversee budgets and pacing alongside platform performance to take advantage of recent trends
- Monitor dashboards and essential reporting tools to understand channel effectiveness and react to changes in CPA, ROI, LTV and other channel metrics
- Collaborate with marketing, media and CRO teams to ensure the positive impact of new product roll-outs/tests on paid channels
- Collaborate with various teams (Media, Product Marketing, Brand, Site Experience) to develop creative assets and to optimize customer acquisition from social ad to conversion.
- Communicate campaign updates, progress reports, timelines, and test results on a recurring basis to ensure understanding across all partners
- Work with internal analytics and development teams to implement best-in-class tracking and optimization (Facebook Conversions API, Pixels, UTMs, Conversion Lift studies)
- This role will oversee and lead the strategy of our paid social execution agency
- Leverage 1st and 3rd party audience data and tools enhance paid social performance (Liveramp experience a plus)

Requirements for the Paid Social Director:
- At least 5+ years of related performance marketing experience managing and optimizing Facebook Ads campaigns with monthly budgets greater than $100K (required)
- Proven track record of improving ROI from paid social. (required)
- Strong knowledge of Facebook Business Manager and Ads Manager (required)
- At least 2 years of agency or agency management experience (required)
- Extensive experience with advanced Facebook audience targeting (required).
- Liveramp experience a plus
- Experience executing LinkedIn, TikTok, and other social ads a plus
- Experience working cross-functionally and optimizing towards multiple KPIs (required)
- A firm grasp of analytics, testing, and metrics driven (performance) marketing (required)
- B2B Experience preferred
- Knowledge of Facebook Conversions API and server-side tracking (required)

This is a 40 hour a week, 100% remote, freelance to possible full-time opportunity after 9+ months.

#IND123 #LI-TB90

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.