Database Marketing Manager

Location Alpharetta, GA (Fully remote)
Starts Ready to hire
Duration Full-Time
Status Full-Time
Rate Up to $100K
Our corporate client has an exciting full-time opportunity for a Database Marketing Manager to own their marketing database, including data cleanliness and integrity, appends and segmentation; including developing metrics showing the performance of the database and working with analytics manager to report results

Responsibilities of the Database Marketing Manager:
- Support configuring the data management and integration of existing tools (i.e. Eloqua) and potential new tools (Revenue Marketing Platform, ABM system) so that data is correctly managed across all Marketing areas without negative downstream impact
- Research and recommend new tools, processes, third party data vendors and programs with a focus on database growth
- Lead efforts in data segmentation, with the goal of accelerating the buying cycle by providing suggestions for optimizing based on testing
- Establish, maintain and document scalable processes that ensure best practices in lead generation and management
- Implement and refine lead scoring strategy and rules, working with sales ops to ensure they have the information to implement proper lead routing
- Create and clean lists for the outbound MDR team, ensuring they hit their monthly KPIs
- Interface with Sales Operations, Corporate Marketing and Marketing Technology teams, troubleshoot system integration, and drive new system integration projects as needed
- Participate in multiple activities as a member of the marketing team to help deliver on company and team goals

Required for the Database Marketing Manager:
- 5+ years database marketing or marketing operations experience in a digital marketing environment
- 4 year college degree
- Strong experience with CRM (i.e SalesForce or related) and marketing automation (strong preference to Eloqua)
- Proficiency in database marketing including list segmentation, list manipulation, list quality and data hygiene, including experience using Microsoft Excel for data analysis
- Deep understanding of best practices in database marketing
- Demonstrated experience across large databases that drive measurable results
- Strong data and analytical skills, including mastery of Excel -- using and interpreting data from multiple sources to quantify and improve marketing results. SQL experience preferred
- Sense of ownership and pride in your performance and its impact on companys success
- Highly organized, process-driven and analytical with strong attention to detail
- Excellent written and verbal communication skills
- Ability to manage multiple projects

This is a full-time opportunity.

#IND123
#LI-RS2

Submit resume (and samples if applicable) to: Raquel.Scruggs@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.