Email Marketing Specialist

Location Atlanta, GA
Starts Ready to Hire
Duration Full-Time
Status Full-Time
Rate Up to $100K / DOE
Our client is seeking an Email Marketing Specialist to work on both B2C and B2B email campaigns, including projects from setup to launch to testing and analysis. We are looking for a person who is passionate about email and marketing automation and is excited to test new ideas. Qualified candidates will be comfortable working on a number of projects at once in a fast-paced environment.

Responsibilities:
- Email campaign setup, segmentation of contacts, A/B testing, deployment of campaigns, and reporting and analytics
- Build, test and deploy email campaigns including drafting and editing copy, layout, links, and dynamic content; own quality assurance of all outbound campaigns
- Manage SFMC (Exact Target) for all campaigns, deploy emails in a timely and routine manner to the intended audiences, and set up/monitor basic automations.
- Manage data with SFMC creating segments, data extensions, suppression lists, imports, exports, and working with third party vendors to ensure ongoing data hygiene
- Assist with implementing and executing B2B marketing automation platform (Pardot) and campaigns to drive increases in qualified leads for sales
- Build Salesforce and Datorama reports and dashboards to provide visibility into marketing campaign/email results and measure effectiveness
- Collaborate across different departments and teams
- Maintain best practices for Marketing Automation Platforms, including naming conventions, list management, lead flow, completion actions, owners, etc.
- Create standardized templates and other assets for ease of campaign management

REQUIRED:
- Vaccination IS REQUIRED
- ONSITE 5 days a week IS REQUIRED
- Bachelors degree or equivalent
- 3+ years of experience with Email Studio, Automation Studio, Journey Builder (Salesforce Marketing Cloud)
- Proficient in Microsoft Excel and Adobe Photoshop
- Proficient in email marketing, list management, analysis
- Experience creating multi-channel campaigns
- Experience in Google Analytics
- Working knowledge of HTML/CSS/Ampscript
Preferred Qualifications:
- Salesforce Email Marketing Specialist certification
- Salesforce Mobile Studio experience
- Pardot and any B2B experience
- SQL experience
- DMP/Krux experience
- Digital/Email development experience
- Detail-oriented with strong organizational and project management skills
- Demonstrated analytical and problem-solving skills
- Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy

This is a full-time opportunity.

#IND123
#LI-YM

Submit resume (and samples if applicable) to: Yanique.McClennon@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.