Demand Generation Specialist

Location Atlanta , GA (Fully remote)
Starts Ready to hire
Duration Full-Time
Status Full-Time
Rate Up to $85K / DOE
Our Marketing Agency Client is looking for a full-time team member to develop and drive clients demand generation and digital marketing programs.

The Demand Generation Specialist is responsible for using a combination of marketing and sales automation technologies to implement and optimize multi-channel marketing campaigns.

RESPONSIBILITIES:
- Execute marketing programs to engage and influence clients target markets.
- Use marketing automation platforms (HubSpot/Pardot/etc.) to track and optimize clients lead generation & lead nurturing programs through email campaigns, content marketing, paid media, and social media channels.
- Conduct market research to better identify target audiences and how to attract, using a variety of tools like AHREFS, Google Analytics, AdWords, Keyword Planner, SEMRush, and Cision.
- Establish and manage PPC and social media ad campaigns that generate high quality leads. Optimize paid campaign performance and make recommendations to increase conversions while reducing CPC.
- Track, report, and analyze program performance, and make recommendations for further improvement.
- Manage projects and timelines and all deliverables for assigned clients.

REQUIRED SKILLS & EXPERIENCE:
- Bachelors degree in Communications, Marketing, or another related field
- 3-6 years of marketing experience, preferably for B2B companies, with heavy emphasis on digital marketing programs
- HubSpot and/or Pardot Certifications
- Demonstrated success running and reporting on digital marketing programs
- Analytical thinking skills - uses data to drive strategy and to focus activities.
- Good communication skills (verbal and written)
-Proficient in MS Word, Excel, and PowerPoint

PREFERRED EXPERIENCE:
- Utilized social media platforms for lead generation
- Experience working with SEO and PPC tools (i.e., SEMRUSH, AHREFS, Wordstream, LinkedIn, Facebook)
- Experience with website analytics tools, and an understanding of how to track goals, report website metrics, and their impact on marketing strategy
- Understand lead generation metrics including CTR, impressions, conversions, etc. related to digital marketing campaigns

This is a full-time role with GREAT benefits. Remote or hybrid option.

#IND123
#LI-RS2

Submit resume (and samples if applicable) to: Raquel.Scruggs@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.