Marketing Manager

Location Alpharetta, GA (Hybrid)
Duration Full-Time
Status Full-Time
Rate at least $100,000 DOE
Our IT client has a full time opportunity for a Marketing Manager.

The Marketing Manager will be responsible for initiating and executing fully integrated and innovative marketing strategies and programs to drive new growth to their Solutions Fraud and Identity customer portfolio. The Marketing Manager will create awareness and demand of their market-leading solutions.

The successful candidate will manage marketing activities including, but not limited to:
- Lead generation and Demand Generation (direct mail, digital advertising, search, email, events and webinars)
- Content development/repurposing
- Content promotion (blog, social, email, eBook, infographic, etc.)
- Go-to-market and marketing communications

This role will navigate a matrixed environment while collaborating closely with stakeholders across functional areas to achieve revenue and profit targets for assigned solutions.

Responsibilities of the Marketing Manager:
- Develop fully integrated strategic marketing plans with objectives around awareness, demand generation and retention
- Execute marketing deliverables and tactics such as direct mail, digital advertising, search, email, events, social, webinars, etc.
- Create high impact messaging and thought leadership content such as eBooks, infographics, whitepapers and more, for web, social, blogs, video, print, etc.
- Coordinate Fraud and Identity events (tradeshows, user conferences, customer meetings and webinars) and ensure company solutions and brand are fully represented to maximize event ROI.
- Oversee creative development of marketing materials and coordinate promotion activities through internal stakeholders, agencies and vendors.
- Work with various stakeholders across the organization to support go-to-market product launches including development of communications, materials, promotions, and sales enablement
- Manage marketing budget and work with the Analytics team to track, analyze and report marketing results per initiative
- Other duties as assigned such as marketing deliverables for acquisition integration and product migrations.

- 4-year college degree preferably in Marketing or Business, MBA preferred
- A minimum of 7 years marketing experience required, B2B marketing or sales fields preferred
- Experience with lead and demand generation programs/best practices including use of marketing automation tools
- Strong experience with digital marketing automations tools, such as Eloqua and Salesforce helpful to role
- Highly influential communicator with excellent written and verbal communication skills
- Strong competence in project management and organization with ability to handle multiple projects/deadlines
- Experience working in a matrix environment with multiple stakeholders and partners
- Proficient with content development and management
- Experience with digital and direct response marketing programs
- Acumen in strategic planning and executing integrated marketing programs, campaigns and tactics
- Expertise with event planning and activation
- Experience with agency management, creative oversight and contract negotiations
- Ability to travel as necessary

This is a full-time opportunity that will require being on site in Alpharetta M-W starting in January 2022. 100% remote now.

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.