Position Media Buyer
Location Washington, DC
Starts Late August
Duration Months
Status Freelance/ possible Full Time
Rate Up to $33/hour DOE
A client in Washington, DC is looking for a freelance Media Buyer to join their team on a long term contract with the possibility to convert to full time.

You will be working onsite part time, and offsite the rest of the time.

Responsibilities:
- Support paid media campaigns executed on behalf of clients.
- You will be expected to understand the right tools, media buying strategies and tactics, data and technology required to drive client success.
- Analyze upper-funnel and post-conversion advertising campaigns with the use of appropriate third party data.
- Purchase paid media on behalf of clients.
- Play a critical role in the execution of the media plans.
- Responsible for managing third party vendors
- Support execution of marketing solutions across a variety of media channels, including SEM, display, social media, email, affiliate marketing and traditional marketing
- Place media buys and set up campaigns in (SEM, Display, Social Media, etc.)
- Knowledge of traditional media (TV, Radio, Print, Out-of-Home) is a plus
- Negotiate rates where applicable
- Manage day-to-day media buying process and vendor relationships
- Assist in managing all client budgets and media billing
- Monitor KPIs and reporting methodologies
- Evaluate media performance, optimization and channel alternatives
- Analyze information to bring results, and suggest optimizations (e.g. keyword research, ad copy testing, bid management tactics)
- Provide business analysis to identify risks and opportunities related to lead generation, media optimization, conversion rates and application yield rates
- Conduct clear and concise campaign performance reports

Qualifications:
- Thorough understanding of advertising metrics and KPIs, especially from a lead generation perspective.
- Track record of successfully building analytic approaches across a broad mix of digital channels.
- Must be able to manage multiple projects across clients, ranging from media plan strategy recommendation to implementation to optimization and testing.
- Must be fluent in developing, launching and managing media solutions across SEM, email, affiliate, display, social media.
- Traditional media buying experience is ideal, but not required.
- 1-3 years of media buying experience in an agency and a focus on digital media
- Strong analytical skills, including the ability to analyze raw data, draw conclusions
- Fluent understanding of all aspects of paid media advertising, media strategy and standard media measurement
- Excellent client-facing skills
- Expert knowledge of media performance tools, including Adwords, Google Analytics, and bid management tools
- Exposure to mobile, social, tablet measurement approaches
- Basic understanding of CRM and Marketing Automation tools and reporting ideal
- Experience in Microsoft Excel and PowerPoint

Submit resume (and samples if applicable) to: cc248@jobalert.creativecircle.com