Position Sr. Manager, Digital Analytics
Location Washington, DC
Starts Within a Couple Weeks
Duration Full Time
Status Full Time
Rate Up to $80,000/yr DOE
A client in DC is looking for a Sr. Manager, Digital Analytics to join their team.

The Senior Manager, Digital Analytics is responsible for measuring, communicating and optimizing the performance of marketing activities.


MAJOR RESPONSIBILITIES
• Manage measurement objectives, needs and timelines across digital marketing and website activities
•Work with Consumer Marketing team to analyze the efficiency and effectiveness of advertising campaigns and promotions to drive optimization
• Oversee quality assurance and testing with agencies/vendors to ensure ad and website tracking is accurate
• Build and maintain website analytics approach to focus on key user behaviors
• Manage digital tracking data vendors
• Develop custom dashboard for internal and external reporting needs


EXPERIENCE & SKILLS REQUIRED
• At least 5-6 years in digital media, marketing, or analytics, and/or equivalent experience
• Strong proficiency with website analytics software (e.g. Google Analytics, Google Tag Manager, Facebook Insights, social listening tools, etc.)
• Deep understanding of digital media buying operations and data sources
• Strong proficiency in Excel
• Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Optimizely, AquiaLift, etc., is a plus


EDUCATION & CERTIFICATIONS REQUIRED
• BA in business, marketing, marketing research or related field related field plus equivalent work experience

Submit resume (and samples if applicable) to: DC10@jobalert.creativecircle.com