Digital Acquisition Senior Marketing Manager - Hybrid

Starts ASAP this month or next month, actively interviewing
Duration Full-time
Status Full-time w/ benefits
Rate Salary is DOE + 20% bonus
Our client, a senior care company, is looking to hire a full-time, Digital Acquisition Senior Marketing Manager who has deep expertise in digital media and is constantly seeking to uncover insights to help optimize channel performance.

This will never be a fully remote role so candidates must be willing to eventually be hybrid, onsite in their NYC office 2-3 days a week and then remote the other days.

Digital Acquisition Senior Marketing Manager Details
• They've got the budget to support the initiatives they know they need to grow their established brand
• Must be familiar with the ins and outs of running campaigns: Google Ads, Facebook etc.
• Must be able to take a budget and set up a campaign
• Understands different levers and can monitor and execute the campaign
• Agency or in-house experience will suffice, provided candidates are deep channel experts in the digital space
• SEM is less of a focus on this role, rather other types of paid channels like paid social
• Success in the role will drive year over year revenue and efficiency growth in the channels
• Drive business outcomes - How are you optimizing your campaigns?
• How do you report campaign results and performance internally?
• They have large budgets and need to be able to go deeper with an analytical approach and an end to end perspective

Digital Acquisition Senior Marketing Manager Requirements
• Bachelor’s degree and 5+ years’ experience in digital marketing, with demonstrated ability to manage individual channel strategy, operations and results
• Strong knowledge of Google Ads, Microsoft Advertising, Facebook, Google Analytics and advanced Microsoft Excel skills to support channel performance analysis
• Experience managing 7-figure monthly budgets will be helpful since this role requires managing an 8-figure annual budget
• Outcome-oriented with a demonstrated ability to develop a roadmap and continuously deliver against stated goals
• Passionate about the numbers, with a keen eye for detail, and puling insights from vast quantities of data

Please note this is a summary of our client's full Digital Acquisition Senior Marketing Manager job description so if you're selected for an interview please request it from us so you can review the full copy including the responsibilities!

The client is requiring all onsite workers to be fully vaccinated.

Submit resume (and samples if applicable) to:

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