Senior Brand Manager - Hybrid

Starts ASAP this month or next month, interviewing now
Duration Full-Time
Status Full-Time w/ benefits
Rate Salary is DOE plus 20% annual bonus
Our client, a senior care company, is looking to hire a full-time advertising Senior Brand Manager who has agency experience (perhaps an Account Manager looking to go client side / step into their first in-house role).

This will never be a fully remote role so candidates must be willing to eventually be hybrid, onsite in their NYC office 2-3 days a week and then remote the other days.

Senior Brand Manager Overview Details
• This is a mission based brand that has a very engaged customer base
• Agency experience is ideal but also a background from various industries/clients (not just in-house experience from one brand)
• High sophistication with advertising and creative development is key
• Insight into strategy from briefs to production will be helpful, along with a familiarity of design
• They just launched a new marketing campaign and will be shooting a 2nd iteration of that campaign in September
• The team is 14 people and there’s lots of support; an Associate Brand Manager was hired recently
• They move at the same pace of a startup so at least some agency experience is needed
• Must understands big brand advertising and be passionate about all forms of integrated advertising

Senior Brand Manager Responsibilities
• Amplify overall brand strategy, vision and positioning across marketing channels
• Build brand awareness and consideration with potential customers, elevate the brand externally and accelerate internal employee passion
• Support development of breakthrough and effective advertising creative utilizing television, print, radio, direct mail, social and digital
• Extend and support the brand vision across all owned channels and touchpoints including expression of the brand across various sites, digital environments and within collateral
• Maintain brand guidelines; lead brand review practice with key partners throughout the organization
• Lead ongoing brand research; build and share valuable consumer insights to further elevate the brand’s current leading position in the category; improve results and make campaigns more effective
• Maintain, further develop and own brand KPI’s and contribute to firm wide story of performance and growth in conjunction with key measurement partners
• Manage an internal associate brand manager, creative agencies and measurement partners

Senior Brand Manager Requirements
• Bachelor's degree required
• 10+ years' experience in brand management (agency account management experience is sufficient), helping build customer centric digital brands
• Experience setting creative direction and executing breakthrough campaigns across marketing channels (paid, owned and earned)
• Experience in paid and organic social content and creative
• Fluent in being able to translate and drive growth across brand and performance channels simultaneously
• Past experience in customer led organizations and driving real customer insights that drove to breakthrough results; seasoned in managing a brand portfolio
• Previous success executing complex marketing programs for small to mid-sized digital focused brands
• Ability to measure marketing ROI with expertise in B2C businesses

This is a direct hire, full-time, in-house Senior Brand Manager opportunity and agency experience is required!

The client is requiring all onsite workers to be fully vaccinated.

Submit resume (and samples if applicable) to: cc342@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

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