Our client, a mutual insurance company that provides financial services, urgently required a specialized studio team to lead their rebranding efforts, as their internal team was fully occupied and lacked the capacity to take on the additional workload. We established an embedded studio with 30 team members and established key processes.

Problem

Our client, a mutual insurance company that provides financial services, urgently required a specialized studio team to lead their rebranding execution efforts consolidating 16 brands into one.

Solution

We were selected as the agency of choice to establish an embedded studio with 30 team members within 2-weeks including Graphic Designers (Sr. and Mid-level), Project Managers, Copywriters, Production Designers and a Producer.

Key Processes Implemented:

• Project Managers implemented workflows in Workfront.
• Utilized Workfront reports for time approval and invoicing.
• Bi-weekly leadership meetings were held to ensure the studio team met critical milestones consistently.

Result

• 3,000+ assets delivered.
• Aggressive rebrand deadline met.
• Efficiently managed and delivered work at scale via Workfront.
• Client paid only for billable hours (not a standard 40-hr/week).

Due to the success of this engagement, the client requested we establish a smaller version of the same model and team six months later to further extend the rebrand.

Our client, a non-profit organization founded by Van Jones that focuses on issues such as mass incarceration, climate change, and poverty, needed to drive funding for critical initiatives and were seeking a partner who could create a unique visual brand identity and strong messaging to drive action.

Problem

Our client, a non-profit organization founded by Van Jones, focuses on issues such as mass incarceration, climate change, and poverty. The client needed to drive funding for critical initiatives.

They chose us as their preferred partner because we understand how a unique visual brand identity and strong messaging can drive action and elicit responses in their PR and corporate communications efforts.

Solution

We built a dedicated PR and Corporate Communications Studio to support strategic and targeted initiatives across their main pillars:

• Green for All
• Justice
• Tech
• Fundraising / Development

Result

Our studio model produced key campaign deliverables while also optimizing process and workflow.

Key results include:

• Executed 500+ creative deliverables PR campaign assets, video, graphics, flyers, digital campaigns and more.
• Support for specific initiatives, end of year giving, and fundraising campaigns.
• Successful collaboration with various stakeholder groups including government, individual and community grassroots initiatives.

 

The project aimed to efficiently manage and deliver a large volume of brand assets, meet an aggressive rebrand deadline, and establish a scalable studio model for ongoing brand extension. Our team helped rebrand a mutual insurance company by consolidating 16 brands into one using an embedded studio model.

Problem

Our client, a mutual insurance company that provides financial services, urgently required a specialized studio team to lead their rebranding execution efforts consolidating 16 brands into one.

Solution

Given our experience previously on a rebranding studio effort with this client we were selected as the agency of choice to establish an embedded studio with 30 team members within 2-weeks including:
Graphic Designers (Sr. and Mid-level), Project Managers, Copywriters, Production Designers and a Producer.

We also implemented key processes:

• Our Project Managers implemented workflows in Workfront.
• Utilized Workfront reports for time approval and invoicing.
• Bi-weekly leadership meetings were held to ensure the studio team met critical milestones consistently.

Result

• 3,000+ assets delivered, including (but not limited to):
  • Template design
  • Product overviews
  • Web images
  • Email banner ads
  • Social graphics
  • Web content
  • Video assets
  • PowerPoint presentations
  • White papers
• Aggressive rebrand deadline met.
• Efficiently managed and delivered work at scale via Workfront.
• Client paid only for billable hours (not a standard 40-hr/week).

Due to the success of this engagement, the client requested we establish a smaller version of the same model and team six months later to further extend the rebrand.

Our client, a global pharmaceutical company with numerous product lines, was looking to improve the overall quality and strategic level of creative, while at the same time decreasing delivery times and reducing cost. They felt their current partner was not delivering the value or velocity they felt was possible.

Problem

We built a dedicated team of creatives, project owners, designers, production specialists, content developers, and QA professionals to deliver impactful marketing materials and patient-focused tools.

This included print ads, brochures, e-blasts and email templates, marketing & sales collateral, online ads, identity design, flashcards, label updates, social content, data sheets, training material, blog posts, PowerPoint decks, web banners and more.

Result

• Grew from 1 to 5 franchises and to 10 product lines in Y1.
• Completed 150 projects in the first 3 months.
• Blended bill rate that was 60% less than previous agency partner(s), delivering a cost savings of approx. $25,000 per month.
• The average Tier 3 request was turned around in 10.5 hours.
• Delivery of assets to market was 57% faster than previous agency partner.