Our client, a mutual insurance company that provides financial services, urgently required a specialized studio team to lead their rebranding efforts, as their internal team was fully occupied and lacked the capacity to take on the additional workload. We established an embedded studio with 30 team members and established key processes.

Problem

Our client, a mutual insurance company that provides financial services, urgently required a specialized studio team to lead their rebranding execution efforts consolidating 16 brands into one.

Solution

We were selected as the agency of choice to establish an embedded studio with 30 team members within 2-weeks including Graphic Designers (Sr. and Mid-level), Project Managers, Copywriters, Production Designers and a Producer.

Key Processes Implemented:

• Project Managers implemented workflows in Workfront.
• Utilized Workfront reports for time approval and invoicing.
• Bi-weekly leadership meetings were held to ensure the studio team met critical milestones consistently.

Result

• 3,000+ assets delivered.
• Aggressive rebrand deadline met.
• Efficiently managed and delivered work at scale via Workfront.
• Client paid only for billable hours (not a standard 40-hr/week).

Due to the success of this engagement, the client requested we establish a smaller version of the same model and team six months later to further extend the rebrand.

The project aimed to efficiently manage and deliver a large volume of brand assets, meet an aggressive rebrand deadline, and establish a scalable studio model for ongoing brand extension. Our team helped rebrand a mutual insurance company by consolidating 16 brands into one using an embedded studio model.

Problem

Our client, a mutual insurance company that provides financial services, urgently required a specialized studio team to lead their rebranding execution efforts consolidating 16 brands into one.

Solution

Given our experience previously on a rebranding studio effort with this client we were selected as the agency of choice to establish an embedded studio with 30 team members within 2-weeks including:
Graphic Designers (Sr. and Mid-level), Project Managers, Copywriters, Production Designers and a Producer.

We also implemented key processes:

• Our Project Managers implemented workflows in Workfront.
• Utilized Workfront reports for time approval and invoicing.
• Bi-weekly leadership meetings were held to ensure the studio team met critical milestones consistently.

Result

• 3,000+ assets delivered, including (but not limited to):
  • Template design
  • Product overviews
  • Web images
  • Email banner ads
  • Social graphics
  • Web content
  • Video assets
  • PowerPoint presentations
  • White papers
• Aggressive rebrand deadline met.
• Efficiently managed and delivered work at scale via Workfront.
• Client paid only for billable hours (not a standard 40-hr/week).

Due to the success of this engagement, the client requested we establish a smaller version of the same model and team six months later to further extend the rebrand.

Creative Circle’s in-house agency model was implemented to expand the client’s brand portfolio and reach more customers, eliminating the need for an external agency.

Problem

Our client was at a critical inflection point in their brand’s lifecycle; seeking to facilitate growth via aggressive go-to-market strategies including broadening their brand portfolio and significantly extending market reach.

The CMO, SVP of Retail, and SVP of Brand Management partnered with us to build a cost-effective in-house approach versus an AOR driven approach.

Key focuses: Creative Strategy, Storytelling in Content Development, Omni-channel asset creation.

Solution

Before receiving the initial brief, it was crucial to establish the foundation of the IHA.

We led key activities such as defining mission and vision, establishing project initiation and architecture, identifying process workflows, implementing platforms, managing talent, creating a project pipeline, and setting up reporting and data controls.

Result

We vetted & selected agency leaders: Creative, Operations, and Packaging/Production Directors.

Together, we expanded the production team to deliver over 100 brand assets weekly, comprising 25 Tier 3 and 75 Tier 1/Tier 2 assets.

We established an on-demand packaging production CoE for brand extension designs, mechanical assembly, and file preparation across a vast SKU library.

The flexible team scaled up to 30 members as needed.

 

Our team helped this B2B client balance rational appeals with an inspiring brand vision

Problem

Our client’s marketing platform was built primarily on science-based, rational appeals. But it was missing the “why” in their story. Why should food manufacturing customers care?

Solution

We built a creative team specialized in top-down rebranding who delivered strategy, copywriting, UX, design, video, and animation. Working from that strategic foundation, we delivered a brand campaign across web, social, sales collateral and event materials.

Result

By communicating a vision that both manufacturers and consumers can believe in, our client unified their product lines and better positioned their brand. The new creative approach has boosted social engagement and driven more traffic to the website. Since the new website is easier to navigate and the mission is clearer, our client has seen an influx of requests for product samples.