Gen X, also known as the “Sandwich Generation,” (or as I see it, the “Middle Child Generation”) is motivated by purpose and balance; they want to care about what they do, but not give up their quality of life to do so.

With the job market skewing more toward Millennial and Gen Z tech-based habits, it’s may seem there isn’t a place for Gen X to continue to evolve career-wise. But companies are still in search of the seasoned skillset and perspective of a generation who engaged with the world before everything was through a screen.

Here are my top three recos for Gen X’ers who are seeking new opportunities:

1. Know Your Audience

Having some form of a digital presence is crucial. A comprehensive LinkedIn profile, contemporary website, working links within your resume, and a mindful social media presence (or one simply kept private!) are the standard in today’s market. There’s a fairly good chance a Millennial will be reading your resume and will want to know that you speak their digital language.

2. Be Willing To Learn

Don’t be afraid to admit that you don’t know or haven’t done something. Instead, make your experience relevant to the job at hand. Even if you’ve been in senior roles, you will need to underscore how your experience reflects your flexibility and willingness to change how you approach operational processes.

3. Be Proactive

Be willing to take risks when it comes to your job search – even if that means considering relocation, foregoing a title bump for a job that would give you long-term professional/financial growth, or looking for a Millennial mentor who can give you a fresh perspective!

The most important thing to remember is that being a generational middle child has its advantages. Knowing how the world operated before the tech frenzy, yet also adapting to it, gives you a different perspective without which you could not succeed.

Gabriela Williams is a national Executive Recruiter at Creative Circle, based in Los Angeles. She is a cross-functional business partner, connecting business goals with the right talent, ensuring leaders are properly set up and resourced in order to have a meaningful influence and impact over their people and business, working with Fortune 500, global agencies & VC backed startups.


  1. Lisa says:

    It is pure coincidence to see this pop up today. I am GenX and currently at a crossroads in life. I need to find full time employment now and am at a loss as to where I fit in. I have Photoshop, Illustrator and layout skills, but I’m not a coder, so it’s very difficult to see where I can be useful. I am and continue to be a mother, a coach, a mentor, and a manager of events and volunteers, so I know I have leadership experience. Even though I am connected to people in younger generations, I feel like I don’t speak the corporate language anymore. Thank you for this thought-provoking commentary.

  2. You have got to be kidding me.

    The advice in this article is useless. Did you get a participation trophy for that? (little Gen-X humor for you) Here’s the topic you need to address:

    You kicked serious @ss in your 20’s, 30’s and 40’s and now that you’re 50-something you’re simultaneously too senior and not senior enough for every job position you chase.

    Now what?

  3. Yes, this! I’m a Gen X designer who left journalism after a nine-year stint working on a web site–and have been trying very hard to get back into creative work. In the meantime, I’ve brought my design skills to healthcare and created a SharePoint site behind a firewall, and then moved on to higher ed to get some experience in Drupal and in managing social media accounts. My position was eliminated so I’m willing to take chances to get back into creative work. I’ve always been willing to learn, but at my age I’m almost always ruled out as a candidate. It takes persistence!

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