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Director of Direct and Digital Marketing

Job Details

Position Director of Direct and Digital Marketing
Location Connecticut
Starts Within a Couple Weeks
Duration Full Time
Status Full Time
Rate DOE
Our client, a well known operator of luxury guided tours and cruises, is seeking a Marketing Director with BOTH Direct Mail and Digital experience to join their team!

This role will be responsible for:
-Providing strategic direction and lead tactical efforts to repeat and referral against clear passenger goals on all online and off-line direct consumer marketing efforts
-Owns marketing database growth
-Leads conversion and strategic mission including supporting initiatives
-Set vision for growth
-Lead the team through marketing efforts including; direct mail prospect acquisition, digital marketing (SEO, SEM, PPC, banner ads and other related programs)
-Leads by example in driving measurable results on social media platforms and networking
-Develop with Guest Experience Manager and other cross-functional team members, new strategic touch strategies
that will recognize, personalize and touch current and future travelers
-Driving conversion, building word of mouth and overall brand reputation
-Ensure goals are met including new website launch
-Work collaboratively with team and other departments
-Work in a mid to large size business environment developing creative and innovative solutions to drive business growth

Background and skills required:
-MBA in marketing or related field required with 10+ years of relevant marketing/ advertising experience
-7+ years of leadership in direct mail AND digital marketing
-Proven experience to successfully implement projects
-Outwardly focus and conversant with established and emerging business trends in the sector
-Strong project management skills
-Analytical and planning abilities
-Experience with database marketing tools such as Adobe
-Strong written and verbal communications required
-Experience in being accountable for managing complex budgets

This is a family owned and operated company and the ideal candidate will be extremely collaborative and have a passion for travel!

Submit resume (and samples if applicable) to: lferrara@jobalert.creativecircle.com
Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.

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